Checkmate conan gray art12/29/2023 Madeline Roth said that the "cinematic" music video pays homage to horror classics such as Dawn of the Dead (1978) and Zombieland (2009). Gray described " Maniac" as "a cathartic post break-up song dedicated to psychotic exes." In the song's music video, Gray and English actress Jessica Barden are busy working the night shift at the theatre/cinema before they fend off her psychotic ex-boyfriends who have risen from the dead. The song was described as "the most straightforward pop song" on the album, and was praised by E! for its "confessional lyrics and the excellent alt-pop production." The song's music video was released with the album and gained over 400 thousand views in 48 hours. "Wish You Were Sober" is a song that addresses the mistakes of Gray's teenage years, and acknowledges that "moments from young adult life aren't always remembered." The song focuses on a specific incident where Gray's love interest would confess their love for him whilst "black out drunk". That's what I wrote 'Comfort Crowd' about. I think that anyone in their adolescence can relate to feeling like they're constantly having to kill themselves off and rebuild from scratch, so I wanted to make commentary on that theme as well. Almost like spending time with yourself- so that's how the video was born. I knew I wanted the video to evoke that mood being alone with someone. The cinematic music video features "horror-style setups of shovels and nosebleeds". That kinda company with someone who you're so close to, you don't need to say a single word to fill the 'uncomfortable' silence." In the music video which has nearly 6 million views, Gray is alone in an abandoned house, where he eventually manages to kill and bury a clone of himself. He told Paper, "I just really needed some company, that kinda company that didn't require attention. Gray wrote "Comfort Crowd" whilst experiencing loneliness after moving to Los Angeles for college and leaving his friends behind in Texas. It's also a chance to encourage others to embrace who they are and be unapologetic about it. I'm not the coolest person, but the album is me accepting the fact I'm weird and I don't need to be anybody else. I talk a lot about my friends and people I've met touring over the past year. The record is a study of how I perceive the world. Gray told Teen Vogue that growing up as a child of mixed race in Texas affected who he is as a person, as he felt that "he didn't really belong anywhere." He told Clash: And so, as a kid, I was just like, there's no way that I'm gonna make it, there's no way that I'm going to survive or there's no way that there's going to be anything more to my life than just dealing with pain. I lived in a really unsafe household, and life just wasn't very good for me. When you're young, it's really hard to imagine life not always being hard. Gray told People that the album was inspired by his "pretty rough" childhood in Texas, explaining Kid Krow received a boost in sales and re-entered the charts of several countries when its track "Heather" became a sleeper hit after gaining popularity on the online platform TikTok. Commercially, it debuted at number five on the Billboard 200 and further topped the US Pop Albums Chart also debuting at number two on the Top Album Sales chart. Kid Krow received positive reviews from music critics for its production, songwriting and Gray's vocal performance. The album was supported by the singles " Checkmate", "Comfort Crowd", " Maniac", " The Story", " Wish You Were Sober", and " Heather." The album is a " coming of age" record inspired by elements such as his rough childhood experiences of poverty, abuse, and discrimination. It was released on March 20, 2020, through Republic Records. Kid Krow is the debut studio album by American singer-songwriter Conan Gray.
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